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就像所有生物,品牌也会变老。不过,品牌重获青春也不是没有可能——企业可以借助视觉形象中最具可塑性的元素:商标,来重获青春。事实上,商标的美学设计与亲和力对消费者的影响最大。从词源上讲,“Logo”是一种“会说话的刻印文字”——它可以表达很多内容。专家们将不同颜色、排版、设计组合成商标,而商标可以激发人们的活力、创新或者对于某个逝去时代的怀念。毫无意外,企业会竭尽所能地更新他们最富个性色彩的视觉元素——商标,使其与时代同步。事实上,一个商标通常与一个企业或一个品牌同时诞生——“米其林轮胎
Like all creatures, brands also grow old. However, it is not impossible for a brand to regain its youth - companies can rejuvenate with the help of the most malleable element of the visual image: a trademark. In fact, the aesthetic design and affinity of trademarks have the greatest impact on consumers. Etymologically, ”Logo “ is a type of ”imprinting text“ - it can express a lot of content. Experts combine different colors, typesetting, and design into trademarks, and trademarks can inspire people’s vitality, innovation or memories of an era gone by. Not surprisingly, companies do their best to update their trademark element of the richest individuality, keeping them in step with the times. In fact, a trademark is usually born simultaneously with a business or a brand - ”Michelin tires