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吕凯波:山西财经大学工商管理专业硕士学历2000年入职山西广播电视台,2012~2014山西卫视任广告部副主任,2015年任卫视广告部主任,在职15年时间,兢兢业业,在广告部取得优异的成绩,特别是把传承和弘扬中华民族优秀传统文化为节目营销切入点和着力点,遵循“百姓情怀、文化品格、山西底蕴创新精神”的办台理念,在全球广告环境低迷的情况下,带领山西卫视广告部独劈蹊径,发力活动营销,让广告营销走出去,并引进来,尽显山西卫视大台的文化自信和文化品格,为此,本刊编辑部采访了吕主任。
Lukai Bo: Shanxi University of Finance and Economics Master’s Degree in Business Administration Shanxi Radio and Television Station in 2000, 2012 ~ 2014 Shanxi TV served as Deputy Director of Advertising Department, 2015 TV Director of Advertising Department, working 15 years, work diligently, in advertising department achieved excellent results , In particular, to carry forward and promote the excellent traditional Chinese culture as the starting point and focal point for program marketing, following the concept of “people feeling, cultural character, innovative spirit of Shanxi heritage”, in the global advertising environment downturn, Led the Shanxi TV advertising department the only way, force activity marketing, advertising and marketing to go out and bring in, filling Shanxi Datong’s cultural confidence and cultural character, to this end, editorial department interviewed Director Lu.