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案例众品牌如何瓜分伦敦奥运市场?宝洁宝洁公司正式启动2012年伦敦奥运会“为母亲喝彩”主题活动,并宣布成为“中国奥运代表团荣誉合作伙伴”。“为母亲喝彩”将成为宝洁2012奥运市场营销项目中贯穿始终
Case How the public brand London car market? Procter & Gamble Procter & Gamble officially launched the 2012 London Olympic Games “cheer for mothers ” theme activities, and announced the “honor of the Chinese Olympic delegation partners.” “Applause for the mother ” will become Procter & Gamble 2012 Olympic marketing project throughout