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对品牌营销而言,互联网思维的三大要点是大数据思维、迭代思维和将品牌建设由大变小、化整为零的思维模式。而在这其中,DSP则是最符合互联网思维的数字广告投放模式。自从2013年底新闻联播发布了关于“互联网思维带来了什么”的专题报道后,行业各界都对“互联网思维”展开了多样化的解读和讨论。作为互联网营销人,互联网思维其实早已经渗透到我们实际的品牌传播行为当中,今天我就从互联网营销的角度,试着阐释一下我对互联网思维的理解。简单地讲,最重要的互联网思维可以概括成大数据思维、迭代思维和将品牌建设由大变小、化整为零的思维模式。
For brand marketing, the three main points of the Internet thinking are big data thinking, iterative thinking and brand building from big to small, to zero into the thinking mode. In this one, DSP is the most suitable digital advertising mode of Internet thinking. Since the end of 2013, the news network has released special reports on “what has internet communication brought”, various walks of life in the industry have conducted various interpretations and discussions on Internet thinking. As an Internet marketer, Internet thinking has already infiltrated into our actual brand communication behavior. Today I try to explain my understanding of internet thinking from the perspective of internet marketing. Simply put, the most important Internet thinking can be summed up into a big data thinking, iterative thinking and brand building from big to small, the whole into a zero thinking mode.