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企业形象设计是现代企业发展的必要部分,对企业的成长极为重要,在目前的艺术设计专业教学中,企业形象设计是一门主要课程,掌握扎实的企业形象设计知识有利于学生在专业方面的全面成长,所以不断修订该课程的教学思路,采用具有实践性的教学方式极为重要。从企业形象设计课程的特征入手,根据目前社会及学生的需求,对该课程的教学改革进行探讨。
Corporate image design is an essential part of the development of modern enterprises, and is very important to the growth of enterprises. In the current art design teaching, corporate image design is a major course, mastering a solid corporate image design knowledge is conducive to students in the professional field All-round growth, so constantly revised the teaching ideas of the course, the use of practical teaching methods is extremely important. Starting from the characteristics of the corporate image design curriculum, according to the current social and student needs, the course of teaching reform is discussed.