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在中国的媒体日益碎片化,消费者的注意力被分散在不同的时间和空间的背景下,所有的广告主都在寻找更高效、更能有效击中目标消费者的媒体,单一的大众化粗放式传播时代早已经结束,通过对目标消费者进行细分定位,并实施多样化的传播区隔的分众化整合传播成为这几年企业营销策略的重大变革。但是,这种区隔化的传播模式经历了一定的周期,也正在面临新的挑战,传播费用的日益高涨,消费者在信息爆炸时代对于信息的过滤和筛选的精明智慧在不断成长,让企业不得不去
As the media in China is increasingly fragmented, consumers’ attention is dispersed in different time and space contexts. All advertisers are looking for media that is more efficient and more effective in hitting target consumers. The single popular mass The era of communication has long been over, through the segmentation of targeted consumers, and the implementation of diversified dissemination of dissemination of decentralized communication into corporate marketing strategy over the past few years, a major change. However, this kind of compartmentalized mode of communication has gone through a certain period. It is also facing new challenges. The cost of communication is on the rise. The intelligence and intelligence of consumers in filtering and screening information in the information explosion era is constantly increasing, Have to go