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我国传媒业正处于艰难转型的关键时期,要成功实施转型必须找准方向,认清发展趋势。笔者通过深入剖析传媒业发展现状,提出未来传媒业发展的五大趋势:传媒业市场增速趋缓但仍有很大潜力;以互联网为代表的新媒体将对传统媒体带来巨大影响;传媒业和其他产业融合成“大信息服务业”;信息智能匹配为未来转型方向;广告将和营销业高度结合。
The media industry in our country is in a critical period of difficult transition. To successfully implement the transformation, we must find out the direction and recognize the development trend. Through in-depth analysis of the development status of the media industry, the author puts forward five major trends in the future development of the media industry: the growth of the media industry slows down but still has great potential; the new media represented by the Internet will have a tremendous impact on traditional media; the media industry And other industries into a “big information service industry”; information intelligent matching for the future direction of the transformation; advertising and marketing will be highly integrated.