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关键要消除购买绿色产品的障碍大部分消费者表示愿意购买绿色环保产品。但是,在真正落实购买行为时,仅有不超过33%的消费者声称他们准备购买或已经购买了绿色环保产品。这种“豪言壮语”与实际行动之间的差距,大部分源于企业没有使消费者充分认识绿色产品的
The key to eliminate barriers to the purchase of green products Most consumers expressed their willingness to buy green products. However, only 33% of consumers claim they are ready to buy or have purchased a green product when they actually make the purchase. Much of the gap between this “rhetoric” and actual action stems from the fact that firms do not fully educate consumers about green products