论文部分内容阅读
创业是一种机遇,也是一种追求。在全国烘焙行业享有盛名的衡阳泰名食品有限公司(广州大饼屋)董事长兼总经理的陆三元,就是一位历经艰辛创业和一番拼搏追求的成功者。1981年参加工作的陆三元,当时在工厂里是做机械模具工。随着党的十一届三中全会路线方针的确立,衡阳作为湖南的南大门,首先被改革之风吹开,年轻的陆三元马上感到施展自己抱负的时机到了,他毅然放弃手中的铁饭碗,投入到市场经济的大潮中。通过细致的考察,当时还属冷门的烘焙业成了陆三元的首选。说干就干,为了不做门外汉,他离开了新婚妻子,到改革开放的前沿广州学习烘焙技术。经过4年的卧薪尝胆.终于学有所成。1988年,几经艰辛的陆三元筹集8000元资金后.终于创办了他的第一家“广州大饼屋”。老一套的口味即将失去市场,行业内的竞争激烈,价格仗、花色仗、口味仗、品牌仗打得沸沸扬扬,陆三元沉着应战,一方面深入市场,调查了解顾客们的需求,掌握市场变化动态。及时调整对策;另一方面在质量上、品牌上、口
Entrepreneurship is an opportunity, but also a pursuit. Lu Sanyuan, chairman and managing director of Hengyang Taiming Food Co., Ltd. (Guangzhou Bakery), which is famous in the baking industry in the country, is a successful person who has been pursuing hard work and hard work. Lu Sanyuan who took part in the work in 1981 was a mechanical mold worker at the factory. With the establishment of the Party’s guidelines for the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, Hengyang, as the southern gateway to Hunan, was first opened up by the winds of reform. The young Lu Sanyuan immediately felt that the opportunity to display his aspirations was up. He resolutely gave up his iron rice bowl, Into the tide of market economy. Through careful investigation, was still a hit baking industry has become Lu Sanyuan’s first choice. To do nothing, in order not to be a layman, he left his wife, to the forefront of reform and opening up to learn baking technology in Guangzhou. After 4 years of hardships, finally learned something. In 1988, after a few years of hardship Lu Sanyuan raised 8,000 yuan of funds, he finally founded his first “Guangzhou Bakery”. The old set of tastes will soon lose market, the industry is fierce competition, price war, color battle, flavor battle, brand battle played a hubbub, Lu Sanyuan calmly battle, on the one hand in-depth market, investigate the needs of customers, to grasp the dynamics of the market. Timely adjustment of measures; the other hand, the quality, brand, mouth