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网络环境下,电子科学与网络营销之间的联系尤为密切,二者之间的紧密结合改变了企业传统生产、经营、管理方式,带动了整个经济结构变革,对现代经济活动产生了至关重要的影响。电子科学与网络营销间的紧密结合为企业带来了机遇好和挑战,需要正确认识这一形势,探讨网络环境下的电子商务营销战略,为企业发展提供新的发展策略。因此,本文从企业发展角度扼要分析了电子科学与网络营销之间的关系,以及电子网络营销战略。
In the network environment, the connection between electronic science and network marketing is particularly close. The close combination between the two changes the traditional mode of production, management and management of enterprises and drives the transformation of the entire economic structure, which is of vital importance to modern economic activities Impact. The close integration of electronic science and network marketing has brought opportunities and challenges for enterprises. It is necessary to correctly understand the situation and explore e-commerce marketing strategies in the network environment so as to provide new development strategies for the development of enterprises. Therefore, this article briefly analyzes the relationship between electronic science and network marketing from the point of view of enterprise development, as well as the electronic network marketing strategy.