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随着政治文明的发展,公众越来越多地要求领导行为公开化、透明化。接受新闻媒体采访,既是领导干部宣传发动群众的重要方法,也是领导干部满足公众知情权、监督权的重要渠道,同时,也是领导干部展示个人良好形象的重要途径。但是有一些领导干部在接受新闻采访时缺乏经验和准备,对一些问题的处理失常或失当,导致媒体的报道内容和报道方式于己不利,甚至最终导致领导和管理目标的失败。根据媒体的特点和新闻宣传规律,笔者认为,领导干部在接受新闻采访时,应特别牢记四个字：“问”、“新”、“实”、“度”。
With the development of political civilization, the public increasingly demands that the leadership be open and transparent. Being interviewed by the news media is both an important method for leading cadres to publicize the mobilization of the masses and an important channel for leading cadres to satisfy the public’s right to know and supervise. At the same time, it is also an important way for leading cadres to display their personal good image. However, some leading cadres lacked experience and preparation in their news media interviews, and they were not properly or properly dealing with some issues. As a result, media coverage and reporting methods have been detrimental and eventually led to the failure of leading and managing their goals. According to the characteristics of the media and the law of press propaganda, the author believes that the leading cadres should especially remember the four words when they interviewed: “Q”, “new”, “real” and “degree.”