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本文对相声的发展背景及当前市场发展状况进行综合论述,通过对相声市场的初步探索,制订详细的调研计划,基于问卷调查探寻影响消费者对相声评价与选择的影响因素。通过使用SPSS软件对搜集整理的数据进行分析与统计,最终得出消费者评价相声的三个主因子,并将其分别概括为:宣传创新主因子、价优与交流互动主因子、相声表演与内涵主因子。据此,本文对相声产业化发展的策略进行探讨,希望能为相声行业的继承与发展提供一些建议与参考。
This paper comprehensively discusses the development background of Crosstalk and the development of the current market. Through a preliminary exploration of the Crosstalk market, a detailed investigation plan is drawn up, and the influencing factors affecting consumers’ evaluation and selection of Crosstalk are explored based on questionnaires. By using SPSS software to analyze and collect the collected data, we finally get the three main factors of consumers’ evaluation of cross-talk, and summarize them as: the main factor of advocating innovation, the main factor of price-gifted exchange and interaction, the crosstalk performance and Connotation of the main factor. Accordingly, this paper discusses the strategy of industrial development of Crosstalk, hoping to provide some suggestions and references for the succession and development of Crosstalk industry.