论文部分内容阅读
国内汽车制造商如果能潜心练好基本功,并在此基础上有所创新,就能在下一个10年再上一个新台阶。在中国许多主要产业,本土企业实际上占据着最大的市场份额。从冰箱到电脑,从银行业务到快速消费品等这些需求极大的国内市场,相较跨国竞争对手,中国本土企业享有份额较大的“蛋糕”。然而,有一个产业例外:中国汽车企业在投资了数十亿美元后,它们的所有产量到目前为止仍未达到30%的市场份额。一个显而易见的事实是:跨国汽车制造商仍称霸中国市场。在中国消费者心中,大众、通用、现代、丰田和日产等国际牌的知
If domestic car manufacturers can devote themselves to their basic skills and innovate on the basis of this, they can go to a new level in the next 10 years. In many major industries in China, local enterprises actually occupy the largest market share. From the refrigerator to the computer, from the banking business to the fast moving consumer goods, which are in great demand in the domestic market, the Chinese domestic enterprises enjoy a larger share of the “cake” than the multinational competitors. However, there is one industry exception: after Chinese carmakers invested billions of dollars, all of their output has so far failed to reach 30% of the market. The obvious fact is that multinational automakers still dominate the Chinese market. In the minds of Chinese consumers, Volkswagen, GM, Hyundai, Toyota and Nissan and other international cards know