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消费信贷业务的集中型市场战略是指在银行战略市场细分的基础上,选择一个或少数几个细分市场为目标市场,集中银行的主要资源,进行专业化生产和销售,使银行在这些市场上占有较大的份额,形成与其他银行同类产品相比的产品优势和低成本的竞争优势。
The centralized market strategy of consumer credit business refers to selecting one or a few market segments as the target market on the basis of the bank strategic market segmentation, concentrating the bank’s main resources, carrying out specialized production and sales, Occupy a larger share of the market, forming a product advantage and a low-cost competitive advantage over similar products of other banks.