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在消费时代,广告创造出来的虚假需求目的在于促进消费者对商品的消费,本文探讨了广告是如何利用群体心理机制达到对消费者的说服目的的。
In the consumer age, the purpose of the fake demand created by advertising is to promote consumers’ consumption of goods. This article explores how advertising can make use of the group’s psychological mechanism to reach the purpose of persuading consumers.