2013年 中国媒体与传播新进展

• 作 者: 肖明超
• 机 构: 中国数字营销百人专家团,美国艾菲实效营销奖大中华区,
• 出 处: 声屏世界·广告人
• 发表日期: 2013年12期
• 关键词: 国际广告节 地标 中国广告协会 传媒市场 广告人 营销预算 数字媒体 移动营销 互联网营销 报纸媒体

2013年,整个传媒市场,传统媒体在创新,数字媒体在加速,广告主营销预算在调整,这是变化的一年,也是革新的一年。报纸媒体:探讨数字化生存有数据显示,2013年上半年,很多传统报刊杂志在经营上有20%~30%的下滑,2012年同期,全国报纸的广告经营同比下滑了7.3%。在今年的中国国际广告节上,由中国广告协会报刊分会、《广告人》杂志及参加第二十届中国国际广告节“中国地标大报联展”的等多家中国地标大报,联合发起了“中国地标大报启

In 2013, the entire media market, traditional media innovation, digital media acceleration, and advertisers’ marketing budgets are adjusting. This is a year of change and a year of reform. Newspaper Media: Exploring Digital Survival Some statistics show that in the first half of 2013, many traditional newspapers and magazines had a 20% -30% decline in their business operations. In the same period of 2012, the national newspapers’ advertising business dropped by 7.3% from a year earlier. In this year’s China International Advertising Festival, the China Advertising Association Press Branch, ”Advertiser“ magazine and to participate in the twentieth China International Advertising Festival ”China Landmark Newspaper Exhibition “ and many other Chinese landmark newspaper, the United Launched the ”China Landmark newspaper Kai