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由企业的性质决定,企业报的报道存在一定的局限性。而这个局限又形成了一个“绝对界限”,只反映本企业内部的事情,同外部“无缘”。这样下去,企业报道的路子就会越走越窄。那么,企业报道如何突破本企业范围,把“绝对界限”变为“相对界限”,把“单一服务”变为“多向服务”? 一、要有宏观意识,突破本企业界限才有可能性。所谓宏观意识,就是指所要报道的主题,是否抓住了大题材,并站在一定的高度,从宏观上分析和衡量主题的新闻价值及其影响程度,不
The nature of the business decision, there are some limitations reported by the business newspaper. And this limitation has formed an “absolute boundary”, reflecting only the internal affairs of the enterprise and “missing out” with the outside world. Go on like this, the path that enterprises report will be narrower and narrower. So, how does the enterprise report how to break through the scope of the enterprise, change the “absolute boundary” to “relative boundary” and change “single service” into “multi-directional service”? First, it is possible to have macro-awareness and break through the boundaries of the enterprise . The so-called macro-consciousness, refers to the subject to be reported, whether to seize the big theme, and standing at a certain height, from a macro-analysis and measurement of the theme of the news value and the extent of its impact, not