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2007年9月在美国芝加哥举行的全美印艺展(Graph Expo)给了市场一些新的信号,不是关于新设备或软件,而是一种对印刷行业充满生机且发展前景美好的整体感觉。印刷业面临挑战虽然整个展会都向市场传递一种利好的信息,但印刷行业的发展方向还是令不少业内人士困惑。一些专家认为印刷商要想保持竞争力,就应该拓展服务范围,比如提供促销和广告服务,甚至包括电视节目的制作。而另外一些专家则认为应该提供更多基于网络的服务,这才是印刷业正确的发展方向。
The Graph Expo in September 2007 in Chicago, USA, gave the market some new signals, not about new equipment or software, but an overall feeling of vibrant, promising growth for the printing industry. The printing industry is facing challenges Although the entire show delivers a positive message to the market, the direction of development in the printing industry still puzzles many people in the industry. Some experts think printers want to be competitive, they should expand the scope of services, such as the provision of promotional and advertising services, including the production of television programs. While others believe that more web-based services should be offered, this is the right direction for the printing industry.