论文部分内容阅读
这是一个伟大的时代,营销的内涵和外延正在发生变化。沉迷于营销的技巧和招数中,只会让我们错过整个时代!回首不寻常的2012年,我们面临一个怎样的营销世界?全球在新一轮的分化整合,中国的崛起似无争议,但也充满迷思,在此时势牵引下,旧的营销世界似乎在逐步崩塌,曾经璀璨夺目的理论殿堂“海拔”似在下降,我们处于一个充满不确定性的时代。许多困惑冒出头来,开始挑战我们的经验以及知识架构,更为宏大的命题也悄然而来,浸润我们的心灵。
This is a great time, marketing connotation and denotation is changing. Indulge in the marketing skills and tricks, will only let us miss the entire era! Looking back unusual 2012, what kind of marketing we face the world? Global division in the new round of integration, the rise of China seems uncontroversial, but also Full of myths, under the current circumstances, the old marketing world seems to be gradually collapsing, once the dazzling theoretical temple “altitude ” seems to be declining, we are in an era full of uncertainty. Many confusion came out, began to challenge our experience and knowledge structure, a more ambitious proposition also quietly, infiltration of our hearts.