论文部分内容阅读
随着电视节目的需求量急剧增加,单靠电视台自身的制作实力已不能满足节目播出的需求,从今年四月份起,中央电视台五套(体育频道)、八套(文艺频道)节目实行“制播分离”,这是中央电视台今年体制改革的一场重头戏。 “制播分离”的基本特征是:除了主体新闻等发挥导向作用的内容由电视台承担制作,其它一般电视节目则放手由社会上的电视节目制作公司承制,电视台只管节目的购买、审查把关和播出,这样既可以有效控制电视台日益增大的成本投入,同时也有利于发动社会力量,通过更激烈的竞争提高电视节目质量。 酝酿之中的电视节目制播分离改革,正使越来越多的人动心。
With the dramatic increase in the demand for television programs, the production capacity of television stations alone can no longer meet the demand for program broadcasting. Starting from April this year, CCTV sets five (sports channels) and eight sets of programs (arts channels) Separation of broadcasting system “, this is CCTV this year, an important highlight of system reform. The basic features of ”Separation of Production and Broadcasting" are as follows: In addition to the main news and other play a guiding role in the content by the television production, other general television programs let go by the social television production company, TV programs, programs, purchase and review checks and So that it can effectively control the increasing cost of television stations, but also conducive to mobilizing social forces, through more intense competition to improve the quality of television programs. The brewing television program broadcast separation reform, is making more and more people tempted.