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【Abstract】Nowadays, more and more semiotic resources are used in designing film posters. Thus, the multimodal discourse analysis is more adaptive when we want to interpret the meanings of these resources accurately. Under the circumstances, this article analyzes the film poster named “yi tiao gou de shi ming” based on Halliday’s Systemic Functional Linguistics (SFL) and Kress and Van Leeuwen’s Visual Grammar (VG). It aims to investigate how to use the VG to analyze film posters. As a result, it shows the representational meaning and the interactive meaning expressed through this film poster.
【Key words】Semiotic resources; Multimodal discourse analysis; SFL; VG; Film posters
【作者簡介】白璐(1995.07.05-),女,汉族,山西太原人,现就读于长安大学外国语学院2017级外国语言学及应用语言学专业,硕士研究生,研究方向:多模态话语分析。
1. Introduction
Film posters are effective tools to attract peoples’ attention. Traditional film posters are composed of words. Nowadays, there are more film posters which combine words, graphs, and other elements to convey meanings. Therefore, the meanings movie posters expressed are not only come from the words, the visual images, color, position of protagonist, etc. can also express meanings. Based on Halliday’s SFLand Kress
【Key words】Semiotic resources; Multimodal discourse analysis; SFL; VG; Film posters
【作者簡介】白璐(1995.07.05-),女,汉族,山西太原人,现就读于长安大学外国语学院2017级外国语言学及应用语言学专业,硕士研究生,研究方向:多模态话语分析。
1. Introduction
Film posters are effective tools to attract peoples’ attention. Traditional film posters are composed of words. Nowadays, there are more film posters which combine words, graphs, and other elements to convey meanings. Therefore, the meanings movie posters expressed are not only come from the words, the visual images, color, position of protagonist, etc. can also express meanings. Based on Halliday’s SFLand Kress