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进入21世纪以来,随着互联网技术的广泛普及,大大提升了信息在社会发展中的流通速度,也强化了媒体在信息传播中的重要功能。随着新媒体技术的发展,数字化、网络化的信息传播方式对人们生活和工作产生影响力逐渐弱化了传统媒体的信息传播功能。在这样的情况下,传统媒体的发展也遭遇了重大的挑战,市场占有率呈现出下滑的趋势。基于此,文章以新形势下传统媒体的发展为研究主体来对媒体融合背景下传统媒体的发展路径创新问题进行研究,以期能够为传统媒体的“新”发展提供相关建议。
Since the beginning of the 21st century, with the widespread popularization of internet technology, the circulation speed of information in social development has been greatly enhanced and the important function of media in information dissemination has been strengthened. With the development of new media technology, digital and networked information dissemination methods have gradually weakened the traditional media’s information dissemination function, which has an impact on people’s life and work. In such circumstances, the development of traditional media has also encountered major challenges, the market share showed a downward trend. Based on this, the article studies the development path of traditional media in the context of media convergence with the development of traditional media under the new situation as the research subject, with a view to providing relevant recommendations for the development of traditional media.