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中国入世在即,保险业的对外开放已成定局。面对较为成熟的国外保险机构的大量涌入,起步较晚的中国民族保险业面临着严峻的挑战,保险企业在国人心目中的印象如何?其产品和服务在消赞者心目中的满意度怎样?本土保险企业与洋保险相抗衡的优势和劣势是什么?这一系列问题引起了人们的普遍关注。零点调查与分析公司在保险竞争较为活跃的深圳经济特区,采用随机抽样的方式对536户已购买保险的单他用户和个人用户及潜在单位和个人用户进行了一次题为《财产保险
As China’s accession to the WTO is imminent, the opening of the insurance industry is a foregone conclusion. Faced with the influx of more mature foreign insurance institutions, the national insurance industry in China, which started relatively lately, is facing a serious challenge. What is the impression of insurance companies in people’s minds? The satisfaction of their products and services in the consumers’ preferences What are the advantages and disadvantages of the local insurance companies to contend with the foreign insurance? This series of questions aroused widespread concern. Zero survey and analysis In the Shenzhen Special Economic Zone where the insurance competition is relatively active, the Company conducted a random sample of 536 households, individual users, potential users and individual users who had purchased insurance, entitled "Property Insurance