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由于地方高校经济、地域、设备条件的限制,广告设计工作室产学研合作模式没能真正运作起来,发挥其应有的实践教学功能。实战型竞赛正好为广告设计工作室提供企业营销项目,让学生真正接触到社会实战项目,在实战中拓展学生与企业、学生与学生、教师与学生、教师与教师的交流,从而促进教学质量和教学水平提升,促进地方高校广告设计工作室产学研不断发展。
Due to the constraints of the local colleges and universities in terms of economy, region and equipment, the cooperation model of the advertising, design, research, production and research institutes has not been able to really operate and exert its due practical teaching function. The actual combat contest just for the advertising design studio to provide business marketing projects, so that students really come into contact with the actual social projects in the actual combat expansion of students and businesses, students and students, teachers and students, teachers and teachers to promote teaching quality and Improve teaching level, and promote the continuous development of production, teaching and research of advertising design studios in local colleges and universities.