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目前,国内高等艺术院校的动态视频广告教学还处于探索与试验阶段。作者教授的动态视频广告课程是以公益主题进行的教学探索,旨在唤起学生关注社会现象的意识,激发其创作热情,并以相应的作品传递文明风尚和社会正能量。文章分析了动态视频广告的课程定位、教学过程的系统安排、教学中常见问题的解决方案等。
At present, the dynamic video advertisement teaching at domestic art colleges is still in the stage of exploration and experiment. The dynamic video advertising course taught by the author is a teaching exploration based on the theme of public welfare. The aim is to arouse students’ awareness of social phenomena, stimulate their enthusiasm for creation, and transmit civilized fashion and positive social energy with corresponding works. This article analyzes the course positioning of dynamic video ads, the systematic arrangement of teaching process, the solution of common problems in teaching and so on.