齐鲁电视台“1+X”模式 让品牌落地生根

• 作 者: 王勇
• 机 构: 齐鲁电视台广告部,
• 出 处: 声屏世界·广告人
• 发表日期: 2014年07期
• 关键词: 齐鲁电视台 地面频道 广告部主任 传媒环境 行介 诙谐幽默 环境影响 创新传播 广告营销 节目部

中国电视地面频道的经营有没有天花板是业界一直讨论的问题,在经济大环境影响传媒业的今天,许多地面频道纷纷呼喊经营遇到瓶颈。的确,传媒环境变化之大,传统的硬广模式已经不能满足客户的要求,大环境在变,电视媒体的经营和服务以及产品也需要变。在中国电视O2O经营之道年会上,齐鲁电视台广告部主任王勇以诙谐幽默的方式发表演讲,毫无保留地向同行介

China’s operation of the terrestrial television channels There is no ceiling that the industry has been discussing. As the economic environment affects the media industry today, many terrestrial channels have run into bottlenecks in their operations. Indeed, changes in the media environment, the traditional hardware-wide model has been unable to meet customer requirements, the environment is changing, the television media business and services and products also need to change. At the annual meeting of China’s TV O2O business, Wang Yong, Director of Advertising Department of Qilu Television, gave a speech in a witty and humorous manner to his colleagues without reservation