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VIP即VERY IMPORTANT PERSON的缩写,通称译为贵宾、贵宾卡或高级会员。这是商家为应对日益激烈的商业竞争,加强顾客的忠诚度而推出的。作为VIP会员,能享受的优惠条件有商品折扣、消费积分返利、免费停车及参加商家为联络感情而组织的联谊活动等。哪里都有东西卖,消费者自然愿意多得些实惠,最主要的是有面子。VIP卡也随之成为消费者热衷收集的对象。事实上,现在的VIP已经变得徒有虚名了。由于商家过度挖掘VIP用户群,使得VIP用户能享受的特殊权利越来越少,不仅和无卡族遭受同样待遇,甚至成为有卡族身上的一道锁链。当VIP遍地开花的时候,VIP也就失去了原有的意义。
VIP is the abbreviation of VERY IMPORTANT PERSON, commonly known as VIP, VIP or Premium member. This is the business launched in response to the increasingly fierce business competition and customer loyalty. As a VIP member, can enjoy the preferential conditions are product discounts, consumer rebates rebates, free parking and participating businesses to contact feelings and the organization of networking activities. Where there are things to sell, consumers are willing to be more affordable, the most important thing is face. VIP cards have also become consumers keen to collect the object. In fact, the VIP has now become a mere nameless. Due to the excessive digging of VIP user groups, VIP users can enjoy less and less special rights, not only with the non-card family suffered the same treatment, or even become a chain of the card family. When the VIP flowering everywhere, VIP also lost its original meaning.