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日本花王企业是许许多多开展多角化经营的成功企业之一。对家庭主妇来说,从早上起床到晚上就寝,一整天都要与花王的产品为伴:肥皂、牙膏、洗衣粉、漂白剂、清洁剂、化妆品、护肤品等家庭用品超过400多种。此外,花王还生产鞋底所用的合成橡胶纤维、混凝土所用的减水剂、食用植物油等产品,种类繁多,超过1000种。近年来,花王企业更开拓了新的生产领域:生理用品、纸尿布、药用沐浴剂等,逐一引入市场。花王的经营策略是:不但要具备短期的适应能力,而且更要培
Kao Corporation of Japan is one of the many successful companies that carry out diversified operations. For housewives, they wake up from the morning to go to bed at night and spend the day with Kao’s products: more than 400 household items such as soap, toothpaste, detergent, bleach, cleansers, cosmetics, and skin care products. In addition, Kao also produces synthetic rubber fibers for shoe soles, water-reducing agents for concrete, edible vegetable oils and other products in a wide variety of products, with more than 1,000 species. In recent years, Kao Corporation has also opened up new areas of production: physical products, disposable diapers, medicinal bath agents, etc., which are introduced into the market one by one. Kao’s business strategy is to not only have short-term adaptability, but also to cultivate