论文部分内容阅读
电商与实体商业之间,绝非一场单纯的“PK战”。飞凡来了,一场“美丽的邂逅”能否如约而至?面对阿里、京东为代表的线上起家模式(Online to Offline)和苏宁、国美为代表的线下起家模式(Offline to Online),万达旗下的飞凡网走出了第三条道路——融合线上与线下。万达董事长王健林在万达、腾讯、百度三家豪门签约仪式上曾经这样说,“中国电子商务发展多年,一直缺乏线上线下融合消费的O2O平台,未来我们会引进新的战略投资者,总投资将达到200亿元,建立全球最大O2O电商公司。”
Between e-commerce and physical business, by no means a simple “PK war ”. Feifei came, a “Beautiful encounter ” can come as the face? Face Ali, Jingdong as the representative of the online mode (Online to Offline) and Suning, Gome as the representative of the off-line mode to Online), Wanda’s Wanda network out of the third way - the integration of online and offline. Wanda chairman Wang Jianlin Wanda, Tencent, Baidu three giants signing ceremony once said, “China’s e-commerce development for many years, has been the lack of online and offline integration of consumer O2O platform, the future we will introduce new strategic investors, the total investment Will reach 200 billion yuan, the establishment of the world’s largest O2O e-commerce company. ”