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地方电视传播要在激烈的竞争中占据自己的一席之地,就必须对传统的电视传播动作方式进行大胆的改革和创新,只有这样,才能充分发挥地方台自身的优势,以更好地适应市场经济体制和观众多层次的要求。1、把握电视传播改革和创新的重点。一是明确定位。认真了解和研究分析传媒业发展现状,了解和掌握国内外传媒市场的发展情况,科学分析和审视自身的实际,从覆盖半径、区域特色、观众素质和市场潜力等方面
In order to occupy its place in the fierce competition, the local television broadcasting must boldly reform and innovate the traditional mode of television broadcasting. Only in this way can the advantages of the local television station be brought into full play to better adapt to the market economic system And the audience multi-level requirements. 1, grasp the focus of television broadcasting reform and innovation. First, a clear positioning. Earnestly understand and study the development of the media industry, understand and master the development of the media market both at home and abroad, scientifically analyze and examine its own reality, from the aspects of coverage radius, regional characteristics, audience quality and market potential