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滑雪器材生产及经销在滑雪产业链中占有较大比重明显,其对产业的有较大带动作用。通过对滑雪产业、滑雪器材现状及对滑雪器材经销商对滑雪市场的培育得出,国外品牌滑雪器材企业运用建立稳定管理和营销队伍、滑雪产品自身的优化、滑雪产品营销渠道建设、滑雪产品品牌推广、门户网站网络营销方式等措施开拓市场,得到拥有自主知识产权产品是前提、品牌运营是根本保障的启示,从而更好的促进我国滑雪器材行业全面、协调、可持续发展。
Ski equipment production and distribution in the ski industry chain occupies a large proportion of obvious, its greater role in promoting the industry. Through the ski industry, the status quo of ski equipment and skiing equipment manufacturers on the skiing market derived from the use of foreign brands of ski equipment companies to establish stable management and marketing team, the optimization of skiing products, skiing product marketing channels, skiing brand Promotion, web portal portal marketing and other measures to develop new markets, access to independent intellectual property products is the premise, brand management is the fundamental guarantee of inspiration, so as to better promote China’s ski equipment industry comprehensive, coordinated and sustainable development.