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旅游解说的好坏直接影响到一个城市对外的形象,而一个城市规范的旅游解说可以说是城市文化最直观、最引人注目的体现之一。随着近几年经济的快速发展,包头市的旅游业也得到了很大的发展,是我区重要的旅游集散中心和旅游经济发展的增长极。目前包头市区及周边的景区的英文解说系统中存在很多突出问题因此重新梳理和规范包头景区的英文解说体系迫在眉睫,以期帮助旅游者加深对包头本地文化内涵的理解,提高旅游者的鉴赏能力,增加旅游兴趣、提升城市形象,增强包头城市的核心竞争力。
The quality of a tourist guide directly affects the image of a city, while a city-based tour guide can be said to be one of the most direct and striking examples of urban culture. With the rapid economic development in recent years, the tourism industry in Baotou has also been greatly developed. It is an important tourism hub and the growth pole of tourism economy in our region. At present, there are many prominent problems in the English commentary system of Baotou urban area and the surrounding scenic area. Therefore, it is urgent to reorganize and standardize the English commentary system of Baotou scenic area in order to help tourists to deepen their understanding of the local cultural connotation of Baotou and enhance the appreciation ability of tourists. Increase interest in tourism, enhance the image of the city and enhance the core competitiveness of Baotou City.