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案例简介:首旅酒店是国内大型综合性旅游上市公司,主要从事酒店管理、景区、旅行社等业务。近年来公司以“调整结构、创新经营、强化管理、中国服务”为总体工作方针,将自身发展定位于以酒店经营管理为主营业务的系列品牌发展平台。如家酒店集团于2006年10月在美国Nasdaq Global Market上市,是中国酒店业海外上市第一股。如家酒店集团希望借首旅酒店收购的机会回归中国资
Brief Introduction of the Case: BTG Hotel is a large-scale integrated travel listed company mainly engaged in hotel management, scenic spots, travel agencies and other businesses. In recent years the company to “adjust the structure, innovation management, and strengthen management, China services ” as the overall work principle, will be its own development positioning in the hotel management as the main business of a series of brand development platform. Home Inn Group was listed on the Nasdaq Global Market in the United States in October 2006 as the first overseas listing of China’s hotel industry. Home Inns Group hopes to return to China by acquiring the opportunity of BTG Hotel