打造民营企业诚信品牌探析

• 作 者: 李瑞松 覃胜南
• 出 处: 公关世界
• 发表日期: 2004年期
• 关键词: 诚信品牌 诚信管理 职业经理人 关系链 经济活动 应收帐款管理 失信成本 职业道德水平 生产经营实践 伦理道德建设

改革开放以来,中国的民营企业经过20余载的发展,已经成为我国社会主义市场经济建设的一支强有力的生力军,它对国民经济的贡献率以及在中国经济领域的影响越来越大。但近年来一些民营企业频频发生诚信缺失行为,在很大程度上影响了民营企业的整体形象,从而成为民营企业再次发展过程中的突出问题。

Since the reform and opening up, after more than 20 years of development, China's private-owned enterprises have become a powerful new force in the socialist market economy in our country. Its contribution to the national economy and its influence in the Chinese economy have been growing. However, in recent years, some private enterprises frequent lack of good faith, to a large extent affected the overall image of private enterprises, which became the prominent issue of private enterprises in the process of the re-development.