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啥弗H7的到来使啥弗作为一个SUV品牌的产品线更加完善。而H7作为一款中型SUV,在自主品牌阵营中的表现哪怕用拳头产品来形容也毫不为过,一是有哈弗在SUV市场多年的精耕细作作为背书,二是H7本身的产品力较为过硬。2015年4月,哈弗发布了其品牌最新的红蓝标战略。解读下来,就是今后哈弗的产品将形成以红色Logo与蓝色Logo代表的双产品线,而“红标”和“蓝标”在产品规划上会通过细节设计、配置功能等多方面进行风格定位的差异化区分。其
What Haval H7 arrival Hanfu as a SUV brand more complete product line. The H7 as a midsize SUV, in the performance of its own brand camp, even with fist products to describe as an excuse, first, Harvard in the SUV market for many years intensive as an endorsement, and second, H7’s own product strength is perfect. In April 2015, Harvard announced the latest red-blue strategy for its brand. Interpretation, is the future Haval products will be formed with a red Logo and blue Logo on behalf of the dual product line, and “Red Label” and “Blue Label” in the product planning will be through the details of the design, configuration and more Differentiation of style positioning differentiation. its