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一、维护公平竞争秩序是反不正当竞争法保护商标的出发点 市场经济是一种充满竞争并且通过竞争来体现的经济。在市场经济条件下,经营者需要在竞争中求生存、求发展。这样,经营者为了在竞争中处于有利地位就会寻求各种有效的竞争手段。由于商标具有区别厂商、表明质量以及方便宣传等多种功能,因而它是市场竞争中的一个非常有效的手段,被称为商战利器,为经营者在市场竞争中所广泛运用。如同其他任何竞争手段一样,它若能得到正当、合法的运用,应会产生既有利于其使用者、也有利于社会的积极作用,否则,就会
I. Maintaining a Fair Competition Order is the Starting Point for Protecting Trademarks Against Unfair Competition Law A market economy is a kind of economy that is full of competition and embodied through competition. In a market economy, managers need to survive in the competition, and development. In this way, the operator seeks all kinds of effective means of competition in order to be in a good position in the competition. Since trademarks have many functions such as distinguishing manufacturers, indicating quality and facilitating publicity, it is a very effective means in market competition. It is called a commercial weapon and is widely used by operators in market competition. Like any other means of competition, if it is properly and legally applied, it should produce a positive effect that benefits both its users and society, or else it will