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本刊编辑部近期收到一篇来稿(刊于本期第50～53页),其中提出的一些现象和问题,引起了编辑部的共鸣,并感到有必要拿出来与读者共商,且可以这篇文章提出的问题,展开一场讨论。这篇文章出自浙江省宁波市公关协会马遇伯先生之手,文中引起编辑部共鸣的四个问题是:一、公关工作很难定位;二、公关与企业处于油水状态;三、社会上存在着对公关的误解和偏见;四、公关基础不牢固。
The editorial department recently received a contribution (published in this issue 50 ~ 53), some of the phenomena and problems raised by the editorial department resonated and felt it necessary to come up with the reader and can The questions posed by this article start a discussion. This article comes from Mr. Ma You Bo, Public Relations Association of Ningbo City, Zhejiang Province. The four problems that resonated with the editorial department are: First, the public relations work is difficult to locate; Second, the public relations and enterprises are in a state of oil and water; Third, PR misunderstandings and prejudices; Fourth, the public relations foundation is not solid.