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七匹狼实业股份有限公司前身为福建七匹狼制衣实业有限公司,2001年经福建省人民政府批准改制为股份有限公司。它以生产、经营高级休闲男装为主。据统计,“七匹狼”品牌茄克衫市场综合占有率连续5年名列前茅。而在2003年,七匹狼最引人注目的营销举动莫过于赞助西班牙皇家马德里的中国之行。市场定位七匹狼品牌的主要产品是休闲男装,他们的目标消费者定位在20岁到45岁的中、青年男士,他们是一群奋斗中的男性,因而七匹狼努力在自己的品牌中体现出一种团结合作、勇敢拼搏的精神。
Septwolves Industrial Co., Ltd. formerly known as Fujian seven wolves Garment Industry Co., Ltd., in 2001 by the Fujian Provincial People’s Government approved the restructuring for the joint-stock limited company. It is the production and operation of senior casual men-based. According to statistics, the “seven wolves” brand jackets market share for 5 consecutive years among the best. In 2003, seven wolves the most compelling marketing move than to sponsor Spain’s Royal Madrid trip to China. Market positioning Septwolves brand’s main product is casual men’s, their target consumers located in the 20-year-old to 45-year-old, young men, they are a group of struggling men, so the Septwolves strive to show unity in their own brand Cooperation, bravery and fighting spirit.