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近年来,随着互联网视频网站的快速崛起,广电行业开始思考互联网这一新生事物带来的冲击。目前广电从业者对于互联网的影响大多抱着忧心忡忡的心态,主要的应对方式为通过设立网络电视台,以在电视主业以外进行互联网市场的延伸。需要行业反思的是,简单进行互联网市场的延伸是否为一种“扬短弃长”的做法,如果竞争的焦点在于对于年轻用户群的捕捉,广电一定要在“天不时地不利”的互联网市场上和这些“强悍”的视频企业展开正面厮杀吗?难道真的没有别的办法把年轻用户重新吸引到电视机面前吗?要回答这个问题,首先需要了解年轻用户群离开电视的原因。
In recent years, with the rapid rise of Internet video websites, the broadcasting industry has started to think about the impact brought by this new thing of the Internet. At present, most of the practitioners’ influence on the Internet is holding a worried attitude. The main response is to set up an Internet TV station to extend the Internet market beyond the main TV industry. Need industry reflection is that the simple extension of the Internet market is a “long-term abandon long ” approach, if the focus of competition is to capture the young user base, radio and television must be "adverse from time to time Is there any other way to re-attract young users to the TV? To answer this question, we must first understand the young user base to leave The reason for television.