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一个有趣的现象!在美国大学新学期开始时,大学生都会把自己的名字放在教授容易看到的地方,有的甚至用很独特、新奇的方式使自己的名字更醒目,以便提问时被教授点名,教授往往会根据学生的回答发掘各种人才,给予他们机会。用广告的眼光看,这首先涉及到“认知度”的问题——只有教授“认知”了学生的“品牌”,才会让学生回答问题,才会给他机会。然而,是否只要回答了问题就会获得机会呢?认知度过后,品牌需要什么?
An interesting phenomenon! At the beginning of the new semester in American universities, college students put their names on the places where professors can easily see them, and some even make their names appear more unique and novel so as to be taught when asked Name, professors often based on the students’ answers to explore all kinds of talent, give them the opportunity. From an advertising standpoint, this involves, above all, the problem of “awareness” - only professors “recognize” the student’s “brand” before they ask the student to answer the question. However, will you get the chance to answer the question as soon as you know the brand?