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感性需求是客户需求的重要组成部分,也是影响其购买行为的重要因素.为了在产品配置中满足客户感性需求的目标,遵循感性需求特性和在产品上作用机制的特点,提出了在感性需求和功能需求双重驱动下的产品模块化配置方法.该方法按照客户感性需求表达的特点,设计了从客户感性空间压缩到设计感性空间而获取感性偏好的方法;进而根据感性需求实现的特殊性,提出了符合其要求的映射规则和配置规则;在此基础上,根据对感性需求和功能需求的权衡提出产品模块化配置的求解策略,充分符合了感性需求性质特点.最后通过一个汽车产品实例说明了考虑感性需求下的产品模块化配置过程.
Perceptual demand is an important part of customer’s demand and also an important factor affecting its purchasing behavior.In order to meet the customer’s perceptual needs in product configuration and follow the characteristics of perceptual demand and product’s mechanism of action, Which is based on the characteristics expressed by the customers ’emotional needs, a method of obtaining perceptual preferences from the compression of the customers’ perceptual space to the design of the perceptual space is designed. According to the particularity of the realization of the perceptual needs, the method is proposed The mapping rules and configuration rules that meet their requirements are formulated.On this basis, according to the trade-off between the emotional needs and functional requirements, the solution strategy of the modular configuration of products is fully met the nature of the emotional needs.Finally, Consider the emotional needs of the product under the modular configuration process.