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伴随着全国邮政商函名址信息系统的建设,名址系统中客户属性等资料的数据量也日益丰富和庞大。如何在邮政经营中更有效地发挥名址数据的作用,已成为摆在企业面前的重要课题。按照集团公司“函件业务要以数据库商函为重点,增加数据分析托管、新媒体数据服务、数据库营销解决方案等内容,按媒体经营的理念和规律加快发展”这一工作思路,苏州邮政吸纳了安客诚服务客户的理念,建立了富有特色的数据分析信息系统,并依托这一信息系
Accompanied by the construction of the national postal business letter and address information system, the amount of data such as customer attributes and other information in the name and address system is also increasingly rich and huge. How to play a more effective role in the operation of postal addresses has become an important issue before the enterprises. In accordance with the letter of the group company “to the database business letter as the focus, an increase of data analysis hosting, new media data services, database marketing solutions and other content, according to media management concepts and laws to accelerate the development of” work train of thought, Suzhou Post Absorbed the concept of customer service Anke Cheng, the establishment of a distinctive data analysis and information systems, and relying on this information