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汉字的产生是华夏民族步入文明社会的重要标志,它体现了华夏民族认识和掌握世界的方式。汉字以其独特的思维方式和多样的视觉形态,对中国现代视觉传达设计产生过重大的影响。简化字是汉字自身形态演变和社会规范要求相结合的产物,汉字简化过程中蕴涵的思维方式和创造方法对于现代中国视觉形态设计具有特殊的借鉴意义。
The production of Chinese characters is an important symbol of the Chinese nation entering a civilized society. It reflects the ways in which Huaxia people understand and master the world. Chinese characters have had a significant impact on the design of modern Chinese visual communication with their unique way of thinking and diverse visual forms. Simplification is the product of the combination of the evolution of Chinese characters and the requirements of social norms. The ways of thinking and creation contained in the simplification of Chinese characters are of special reference to the design of modern Chinese visual forms.