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作为从事政治传播学领域研究的国际知名新闻传播学者,英国学者布赖恩·麦克奈尔的学术思想不仅在国际范围内具有重要影响力,也为国内政治传播学界的相关研究领域提供了思想指导;同时,基于我国新闻传播事业在国内外所面临的某种状况,也迫使我们深入思考资讯流通与政治行为者之间的关系。因此,对麦克奈尔政治传播思想的研究既具有可行性,又富有必要性。在对此相关问题进行论述的基础上,从麦克奈尔关于传媒在政治进程中的角色的论述来进行切入,进而对其在传媒的形象建构效应、表演政治的理论脉络等诸多思想进行剖析,有助于我们加深对其思想内容的实质性认识,进而服务于国内学界对相关理论的本土化改造事业。
As an internationally renowned journalism scholar engaged in the field of political communication studies, British scholar Brian McNeal’s academic ideas not only have an important influence in the international community, but also provide ideological guidance for relevant research fields in the field of political communication in China At the same time, based on a certain situation that our country’s news media undertakes facing both at home and abroad, it also forces us to think deeply about the relationship between information flow and political actors. Therefore, it is both feasible and necessary for the research of McNair’s political communication thoughts. On the basis of the discussion of this related issue, from the perspectives of McNair on the role of the media in the political process, this article analyzes the many effects of the image construction effect of the media and the political context of the performance politics, Help us to deepen the substantive understanding of their ideological content, and thus serve the domestic academic community on the theory of localization reform.