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毋容置疑,体育营销是361°最为重要的营销策略和手段,从1997开始与中国羽毛球队的合作;到2005年底,CCTV-5联手打造中国“最全民娱乐的篮球运动”——娱乐篮球;从2009年开始成为中国乒超联赛的冠名赞助商;再到2010投入超过3亿元,成为广州亚运会唯一的体育服装“高级合作伙伴”以及亚奥理事会全球官方赞助商。361°在不断地表现出对体育营销的“多一度热爱”。如果说2010年广州亚运会是361°踏上洲际舞台的第一步,那么2011年深圳世界大学生运动会则是361°冲出亚洲,走向世界舞台的又一次飞跃。从亚洲运动会到世界大学生运动会,361°通过高度专业化的服务和高端产品,以及为优质的体育资源匹配更优秀的研发平台,再次将对体育的热爱与技术创新、设计、生产等企业综合实力进行有机的结合,为中国体育走向世界做出了生动诠释。除资金与体育装备的支持外,361°在推广传播上也对本届盛会进行了全力支持:制定了与大运会主题相呼应的“多一度热爱,从这里开始”的大运战略,实施了“热爱支持,点燃热爱,释放热爱”等活动,开展了诸如“大运大篷车校园行”、“361°DAY”等大运支持活动,并针对网络社交媒体在青少年中的重大影响,发起“无处不热爱”线上活动。从线下到线上打造出前所未有的影响和关注。
There is no doubt that sports marketing is the most important 361 ° marketing strategy and means, since 1997 with the cooperation of the Chinese badminton team; by the end of 2005, CCTV-5 together to create China’s “most popular entertainment basketball” - entertainment Basketball; since 2009 to become the title sponsor of China Table Tennis Super League; to 2010 invested more than 300 million yuan, becoming the only Guangzhou Asian Games sports clothing “senior partner ” and the official sponsor of the Olympic Council of Asia . 361 ° is constantly showing “more than once love” for sports marketing. If 2010 Guangzhou Asian Games is 361 ° set foot on the continental stage the first step, then the 2011 Shenzhen World University Games is 361 ° out of Asia, to the world stage another leap. From the Asian Games to the World University Games, 361 ° again through the highly specialized services and high-end products, as well as high-quality sports resources to match the more excellent research and development platform, once again the love of sports and technological innovation, design, production and other corporate strength Organic combination of Chinese sports to the world made a vivid interpretation. In addition to financial and sports equipment support, 361 ° in the promotion of communication also held full support for this event: the development of the Universiade theme echoes “more love, from here ” Grand Canal strategy, the implementation of “Love support, ignite love, release love” and other activities, carried out such as “Grand Canal caravan ”, “361 DAY ” and other Universiade support activities, and for social media in the network of young people In the major impact, launched “Everywhere love” online activities. From offline to online to create an unprecedented impact and attention.