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《中华医药》10岁了,这在中国的专题类栏目中,可谓是高寿了,不仅如此,还生机盎然,充满活力,频频获奖,据央视索福瑞调查数据显示2007年平均收视率为0.35%,是全国健康类电视栏目中收视最为突出的栏目,并在当年中央电视台节目综合评估评比中,连续三个季度名列中文国际频道第一名。这对于当下激烈竞争的媒介现实而言实在不同一般。
“Chinese medicine” 10 years old, which in China’s special section column, can be described as longevity, not only that, but also full of vitality, frequently award-winning, according to CCTV Sofitel survey data show that in 2007 the average rating was 0.35 %, Is the most prominent part of the national health television program viewing, and in the year CCTV program comprehensive evaluation of appraisal, for three consecutive quarters ranked first Chinese International Channel. This is really different for the realities of today’s highly competitive media.