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电子商务能否颠覆外贸营销模式?企业感叹:“未来到底会怎么,这么快的变化和节奏,传统出口企业能跟上吗?”在这个全球都被互联网紧紧包裹的时代,外贸企业渴望通过电子商务找到新的出口。虽然政策不断加大扶植力度,但是跨境电商仍然叫苦不迭:营销渠道不畅、推广方式失败、外贸工具盲目使用、难以与买家产生互信……新政背后,跨境电商之路究竟如何走向纵深?
E-commerce can subvert the foreign trade marketing model? Enterprises laments: “What will happen in the future, so fast changes and rhythm, the traditional export companies can keep up? ” In the era of the world are tightly wrapped by the Internet, foreign trade enterprises Eager to find new exports through e-commerce. Although policies are steadily increasing, cross-border e-commerce still laughed at: the poor marketing channels, the unsuccessful promotion methods, the blind use of foreign trade tools and the difficulty of mutual trust with buyers ... What exactly is the cross-border e-commerce after the New Deal? To depth?