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自上个世纪50年代IBM公司推出企业识别系统以来,形象设计被引入到了社会生活的各个领域。20世纪80年代,发达国家掀起了“重塑政府”的新公共管理运动,区域形象是作为新公共管理运动的目标之一而被提出来的。在这一时代背景下,区域形象问题越来越引起我国理论界和各级政府的重视,不少地方还将区域形象塑造列入政府工作日程,下大力气提升区域形象。那么,何谓区域形象呢?区域形象又叫地区形象,地方形象,是指一个区
Since the introduction of the corporate identity system by IBM in the 1950s, image design has been introduced into all areas of social life. In the 1980s, the developed countries set off a new public management movement that “reshaped the government.” The regional image was put forward as one of the goals of the new public administration movement. In this era, the issue of regional image has drawn more and more attention from theorists and governments at various levels in our country. In many places, the regional image building has also been included in the work schedule of the government and great efforts have been made to enhance the regional image. So, what is the regional image? Regional image also known as regional image, local image, refers to a district