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今年空调市场有点“冷” 随着气温的逐渐升高,国内空调生产企业翘首期盼的空调销售旺季迟迟没有到来。从我们连续进行的调查分析来看,今年全国的空调销量不会比去年同期有很大的增长,甚至还会有一定幅度的下降。2003年1-6月国内空调市场需求总量约为600万台,与上年同期700万台的市场需求量相比,下降了15％。而今年“五一”黄金周这一历来最为疯狂的空调销售时段,实际销售量还不及去年的一半,加上行业平均利润持续下降,其市场价值就可想而知了。究其原因,一是受非典疫
This year’s air-conditioning market is a bit “cold.” With the gradual increase in temperature, domestic air-conditioning manufacturers expect the air conditioning sales season has not yet arrived. From our continuous investigation and analysis, this year, the country’s air-conditioning sales will not have a significant increase over the same period of last year, and even a certain degree of decline. In the first six months of 2003, the total demand for the domestic air-conditioning market was about 6 million units, a decrease of 15% compared with the market demand of 7 million units in the same period of the previous year. This year’s “May 1” Golden Week, which has always been the craziest air-conditioning sales period, the actual sales volume is still less than half of last year, plus the industry’s average profit continues to decline, its market value can be imagined. The reason for this is that it was affected by the SARS epidemic.