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相对于上星频道而言,地面频道有着“亲民”的先天优势,其节目的设计和播出更本土化,更容易与区域内的观众进行互动和交流,对广告主而言,地面频道也是深入开发本土市场的必然选择。
Compared with the Star Channel, the terrestrial channel has the innate advantage of “friendly people”. The design and broadcast of the program are more localized and easier to interact with and communicate with the audience in the region. For advertisers, the ground Channel is also an inevitable choice for further development of the local market.